Selling Information Products on eBay

eBay is the best place to sell or buy almost everything from cosmetics to even cars. It has become a great venue of sales for people who are starting a new business or want to market their creations to a huge number of customers.

eBay has emerged as one of the best ways to sell information products on the internet. Information products are the eBooks which educate readers on various topics. Even though, traditionally, the purpose of obtaining information was served through books and informative manuals, but these days, eBooks are serving this purpose efficiently. People get attracted towards information products because they are highly convenient.

We can simply purchase them online and download them on any device of our choice. There is no need to go to a book shop or store the bulky books in the home. These digital files can sit in our computer for as long as we like.

This is the main reason behind information products’ popularity. If you have any information products that you need to sell, then eBay can be a great place to do that. This easy to use and cheap website can give a lot of exposure to your products and ensure that they reach the people who are in search of that type of information. You don’t need a publisher or printer to sell your information products. You can simply email the eBook to your customers.

But just like any other market, there is a lot of competition at eBay too. Hundreds of sellers pitch in their products at the same time and try to grab customers’ attention. Therefore, just putting up the information product on sale won’t get you enough customers. You will have to make sure that your products and marketing strategy is of the highest quality. Your first step should be to ensure quality of your information products.

How to create an information product that sells?

The golden rule of selling an information product is to choose a topic of great human importance. Choose a topic to provide information which is related to everybody’s daily life. You can also choose industry specific niche subjects, but in those also, choose a subject of general importance. For example, you can choose to provide information on a particular computer software, but talk about software that is used by a large number of people in the world. This will ensure that a large number of people will purchase your product.

But just a good topic is not enough. The information provided in the information products is of greater importance. It should not only be accurate, but should also have an USP. It should tell something to readers that no other venue or book does.

Also, try not to preach, but talk. Nobody likes to read something that looks like a class lesson. Write the information in an interesting manner and try not to explain each and everything in your information product. Ensure that you don’t go off track while trying to explain trivial things which are of no significance to the readers.

Provide information, not puzzles. The information in your eBook or manual should be straightforward and easy to understand. People will buy it to make their life easier and should not have to spend hours in deciphering what you are trying to tell them. And please, spare the industry jargon and avoid technical terms as much as you can.

Once you think that your product is ready, give it a final touch (you can consider hiring a professional to edit and proofread it). Your information product is now ready to go to the shop.
Start selling on eBay!

I am not going to bore you by telling you how to put up the products on sale on eBay. I am sure you already know this and even if you don’t, you are smart enough to figure it out. What we are going to tell you is how to ensure that more and more people see your information products and how to convince them to buy them.

i. Create an interesting product description – People give a lot of attention on product descriptions while buying a product on eBay. Especially, when it comes to information products, they want to know what it is about before buying it. So, write an interesting product description in which gives all the details of the product.

ii. Provide Answers – eBay allows the customers to ask sellers (you) questions about the products before they are buying. Make sure that you answer these questions as soon as possible. In order to close a deal, you will have to assure the customer that you are an involved and interested seller. Otherwise, they will go on and buy some other product.

iii. Ensure Positive Feedback – Most buyers put a lot of emphasis on the feedback score of the sellers while buying the products. Therefore, try to get as many positive feedbacks as you can. Deliver the product on time, be in touch with the buyers and be fair and honest in product description. These steps will ensure good feedback from your customers.

iv. Reasonable Pricing – You may have to compromise on the pricing of your information products at earlier stages of selling. Once you create a reputation for yourself and have gathered enough positive feedback from the customers, you can increase the price. But even then, be reasonable at pricing your products as you don’t want to lose customers because they can’t afford you.

v. Provide Easy Payment Method – eBay allows its customers to pay through pay pal, credit or debit card, bank transfer, checks, demand drafts etc. Provide all these choices to your customers, so that they can purchase your products immediately.

If you will take care of all these things, then there is nothing that can stop your information products from being a super hit. Just keep faith in yourself and don’t get disheartened if you get slow response at first. If you have a good product, then it will defin