Management Roles – E-Commerce Web Design

Every project must have a manager of some sort and, in fact, this role typically requires 15 to 25 percent of the overall budget. This person must have a clear understanding of each team member’s roles and responsibilities and must be able to communicate effectively with each team member. This means the manager must understand the e-commerce web design process as well as the technical development requirements. The project manager might perform the following tasks within the e-commerce web development process:

1. Improve and maintain good relationships with clients.

2. Analyze the clients’ business goals and objectives, as well as recognize flaws or red flags in meeting those with the project at hand.

3. Coordinate kick-off meetings involving all team members and schedule additional meetings as needed throughout the project.

4. Identify the site’s target audience and seek to ensure that the audience’s needs are mt.

5. Facilitate the development of a user-centric site structure and navigation.

6. Create and manage project schedules, budget, and scope, ensuring quality control throughout the project.

7. Identify and lead project resources, making sure all team members understand the assigned tasks, deadlines, and deliverables.

8. Help educate the client regarding the maintenance of the site.

In addition to traditional project management tasks, the management role may include sales tasks related to bringing in and closing new business, and customer service. In most cases, the manager acts as the primary contact for the client, fielding questions, clarifying goals and tasks, and keeping everyone informed about the project’s progress and status.

This role is vital to a project’s success. Improper management of any e-commerce web development project can cost everyone involved a significant amount of time, money, and headaches. Therefore, it’s essential that this role be filled with a skilled manager(s) from the point when project needs are established.

Aside from the overall project management, another important aspect of this category is content management. Someone filling the role of content manager may likely complete the following tasks, while working closely with members who fulfill other team roles.

1. Identify all pieces of content (whether text or graphically based) to be used for the project.

2. Recognize missing or irrelevant content, as it relates to the overall site structure.

3. Manage the flow of content between team members (including the client).

The nature of the e-commerce web means that it’s growing and changing every minute. If you think this can lead to nightmarish content-management issues, you’re right. For this reason, it’s important that strict guidelines be put in place about the site’s content management at the start of the project.