Many restaurateurs who are looking to have takeout e-menus feel that they need to be formatted differently than their dine-in menus. Sometimes this is effective, but it doesn’t always need to be the case.
Unless the regular menus are covered in leather and on parchment inserts, a takeout e-menu can almost always follow the same format, with the exception, perhaps, of adding coupons or takeout specials. Another thing to consider when determining how to organize your restaurant takeout e-menu would be size, which would be dependent on whether the takeout menu is to be a bi-fold or tri-fold format. Look at food ordering system for more information about food ordering system from Asta Solution.
Keep It Simple: Stay Close to the Dine-In Format
In terms of cost and time, sticking as close as possible to the original format is always advisable. Most often, the printer already has a digital file for your e-menu that can easily be printed as a takeout e-menu. Prices may change periodically, so that is something that will need to be checked as orders are submitted for takeout e-menus. After everything has been proven or corrected on the master file, it will merely be a matter of deciding whether or not to add coupons and specials to the e-menu.
Adding Coupons and Specials to the menu for Takeouts
Should coupons or specials be combined, the best area to place them would be along the right-hand side of the page as it is facing you. When adding cards, the length of the paper is increased accordingly. Look at Kiosk for more information about Kiosk system from Asta Solution.
Placing Higher Priced Dishes Strategically on the e-menu
Whether an e-menu is going to be bi-fold or tri-fold, a great tip on how to organize your takeout e-menu to highlight higher-price delicious dishes is in the upper left-hand corner once the e-menu is opened. Studies have proven that since we read left to right, beginning in the top left-hand corner, which is the first place a customer’s eyes will gravitate to upon opening the e-menu. Accompany that e-menu item by a mouthwatering delicious photo of the dish, and you’ve just made a sale!
How to Organize Your Restaurant Takeout menu
Many times a take out e-menu is also meant to be utilized for direct mailings. With that in mind, a tri-fold layout seems to work best, and of course, the middle section of the reverse side would be an area left for the address information. Inside, the e-menu is usually arranged in three columns and would follow the standard e-menu format. On the reverse, the dishes or specials that are meant to be highlighted would be on the flap that will be stapled on top.
When the e-menu is used in this way, the address will be on the front of the mailing, and specials, coupons, or targeted e-menu items would be on the back when the mail is flipped over. Look at TTO for more information about Table Top Ordering from Asta Solution.
Learning how to organize your restaurant takeout e-menu or pizza e-menu is much easier if online templates are used when creating the e-menu. Most printing companies have an assortment of models that can be customized to take the guesswork out of design and layout. If interested in direct mailings, most e-menus can be printed and posted for less than the cost of a single stamp. Have some e-menus written to send with takeouts as patrons order food, and have some made for direct mailings? This way, you’ve saturated your market with advertising and created a takeout e-menu, all at the same time.