Without a doubt, organizations and companies are in a competitive climate for hiring the best talent available, and having a good development and training program is pretty important. The bad news is that most companies and organizations use development and training solely to hire the talent that fits their needs, but the two programs can do a lot more.
Once they hired the right employee, developing and training the staff can retain them as well. And it improves the company’s continuity. According to studies, 80% of development and learning experts admit that developing existing and new hires need to be the priority for executive teams. But because of the small groups and limited budgets, it becomes a big problem for most development and learning professionals. We will take a closer look at the benefits of using videos to develop and train new staff.
According to reports, videos are a very effective and powerful way to pass informative, business, and educational information at a lower cost. Videos are also a way to develop members of the team. Because of this reason, businesses need to strive to create videos for their development and training programs. Listed below are some benefits of using videos in programs.
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Saves resources and money
According to studies, at least 85% of every dollar spent by companies on instructor-based training is spent communicating it. An instructor-based method costs a lot of time, money, energy, and resources, usually spent on travel instead of delivering the necessary training. When it comes to video tutoring, no money is spent to pay individuals to train people. Since it is pre-recorded, companies just need a place where their workers can listen and watch it, and that is all.
As a matter of fact, there is no cost in travel or personnel incurred since it can be shared using the Internet. Staff can watch it while they are at their desks. Another advantage of using this kind of development and training is that companies incur a one-time deal to pay for sources. They will use it to design their videos for an extended period.
It is very flexible
The advantage of videos is that people can customize it depending on their needs. They can design it for their company’s program. Its flexibility makes them useful when they want to add more subjects or concepts. It means they can use these films to train the team on anything, as well as hire potential applicants. Instructional films are for everyone. According to studies, different individuals absorb and learn information differently.
For example, some workers can absorb information by just listening to instructors, and some individuals can learn information by watching films. Videos accommodate every single type of individual. There are different types of styles companies can use to disseminate information when it comes to moving visual images.
For example, companies can use live-action, animated films, and more. All this is meant to dispatch information in a way that workers find it exciting and engaging. For staff development and training, moving visual images can be used for purposes like:
New products and services launch
Demonstrating a new software
Hiring new workers
Boosting employee’s customer support skills
It engages better
Moving visual images was introduced for entertainment purposes. Since then, it has overtaken radio as the primary source of information and entertainment. As a matter of fact, people say, “why read a book when they can watch a movie?” These moving visual images can offer better engagement.
According to research, workers and Human Resource systems will feel better watching a film than reading Internet articles and emails. In short, if companies want their workers to enjoy the training, they need to make it exciting and engaging, and that is precisely what moving visual images can do. It can attract attention, as well as retain its more than lectures and paper documents.
It can retain more information
Traditionally, organizations invest in teaching their workers to keep what they’ve learned and used it in their tasks sooner or later. Regrettably, seven days after training sessions, workers will have forgotten more or less 70% of what was covered in their training, according to studies. As a matter of fact, after six months, workers will have more or less forgotten 90% of the materials covered.
But if companies include visual aids in their teaching sessions, the retention rate will rise to at least 65%. It means people can remember well when they are learning through visual moving images compared to learning using other materials like documents, web articles, and text files. Studies show that individuals will remember at least 20% of what they read and more or less 80% of what they watch.
It can be used anywhere, anytime
Have you ever heard of staff trainers complain about having conflicts in schedule, especially when they have new classes to train? It is a situation a lot of organizations and companies find themselves in every time. And it gets even better. Instructors can record visual aids during their sessions and make it available to workers whenever they can watch the sessions. As a matter of fact, instructors can upload their videos to their organization’s websites so that their workers can access it anywhere and anytime.
With videos, companies can measure the effectiveness of their PLC training method. Conventional techniques used in development and training are very hard to measure. For example, organizations may have a successful session with their team, but in the end, they are not sure whether their workers read or understood their materials. With moving visual images, it is a lot easier to measure the effectiveness of the session.
For instance, companies can tell whether their employees are engaged with the materials posted on YouTube by checking the numbers of viewers, comments, shares the video has. And if they made an engaging and compelling video, they can know whether their workers are engaging with their training or not.
What is next?
Having known the advantages of using this type of material when it comes to employee development, companies are perhaps excited to start designing and developing their own materials. Stop for a moment and think about these things:
Choose a style that is perfectly suited to your company
Decide on things you want to focus on
Understand the things that make an excellent instructional video