The Popularity of Responsive Web Design Services in Transforming Online Presence3 min read
Businesses nowadays have responded to the need for a responsive web design to fulfill the demand of users.
There has been a dramatic shift from laptop or desktop computers to mobile phones when it comes to browsing or even looking for products and services. Hence, the motivation why responsive web design services are popular nowadays.
If your website is not optimized with a responsive web design, you are missing a lot of potential customers who are looking for your products and or services online through their mobile devices.
What is a Responsive Web Design?
A responsive website is different from a mobile-friendly website. Mobile-friendly sites look good on mobile devices but may be hard to navigate.
A responsive web design allows your website to adapt to the size of any screen it is being viewed on. This means that no matter the size of your screen, the user interface and the user experience will not change.
The purpose of a responsive web design is to increase the amount of time that visitors spend on your site and help you improve your rankings in search engines.
This is because responsive web designs provide an optimal experience for the user. The user does not need to resize and scroll when navigating your site—an enhanced user experience that will translate into a positive perception of your brand or business.
The Need For Responsive Web Design Services
A responsive website can spell all the difference in driving traffic and increasing engagements on your site. Here are the reasons why you should give creating a responsive website serious thought:
- 57% of users say they won’t recommend a business with a poorly designed mobile site.
- 57% of all US online traffic comes from smartphones and tablets.
- 85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop website.
- Users have twice more the number of interactions with brands on mobile than anywhere else (i.e.TV, in-store, etc.)
- 75% of consumers turn to mobile search first to address their immediate needs (that includes looking for your products and/or services)
- 77% of Americans now own smartphones
More people are using mobile devices and that is the main reason you would want to reach more of your target audience and potential customers. Don’t miss a huge population of people who need what you are offering.
Need more proof? Check your traffic on your website and you will see how many visitors are getting to your site through their mobile devices. How?
- Go to your Google Analytics for your website
- Select “Audience” on the left side
- Select “Mobile” to see what proportion of traffic is from your mobile devices
- You can also select which devices are sending traffic to your website
One more good reason for the popularity of responsive web design services and why you shouldn’t ignore them is Google itself rewards sites that are fully optimized for mobile platforms.
In fact, it introduced recommendations in 2015 that related to responsive web design and began rewarding sites that were fully optimized for mobile platforms. But, wait, there’s even more that Google would like you to know.
Google has gone a step further and has been implementing mobile-first indexing strategies. Mobile-first indexing bases ranking and indexing from the mobile version of a site, as opposed to the desktop version.
This means that Google now primarily crawls, indexes, and ranks the mobile version of your site. That is why responsive web design services are popular nowadays. So, what would hold you back from having a solid responsive web design?
Intensify Your Digital presence With Responsive Web Design
Mobile device usage is exceeding PC usage. Using a responsive web design is becoming a must for companies to survive and for businesses to thrive. The several benefits of this technology are also the reason why responsive web design services are popular nowadays.
Businesses with good responsive websites are experiencing increased traffic from mobile users while providing them a seamless user experience. Having a website that adapts easily to any screen size can move you way ahead of your competition because it will also improve your SEO efforts.
The popularity of responsive web design services is just an answer to Google’s recommendation. So, save money and time and convert and retain more clients with a responsive web design.